Most People Don't Know What Chocolate Is!

source: http://www.xocoatl.org/flavor.htm

"Today the taste that most people associate with Chocolate springs primarily from the vanilla and other spices mixed with the Chocolate. Cocoa Butter has yielded to flavored forms of vegetable shortening, and now people ingest real Chocolate in such minute quantities that most of the narcotic effect has been sacrificed to the sugar rush that substitutes for it. -- Jack Weatherford

Milk chocolate is, by definition, less than 30% Chocolate and few, if any milk chocolate bars ever exceed 20%. In milk-chocolate-candy, what you taste is not Chocolate. Milk-chocolate-candy is primarily sugar and spices with almost no Chocolate at all:

• Thre

• e 30 gram Hersheys® bars contain about 12 Cacao beans total,
• one 100g 85% Cacao, plain Chocolate bar contains about 99 Cacao beans!

There is of course, nothing wrong with candy, or with liking candy, but don't call it Chocolate. Don't pretend you are ingesting Chocolate, and don't call yourself a Chocoholic if you eat only milk-chocolate-candy.